| Feature | Benefit |
| Marker compression (from Loxcel Web Services) |
- More efficient network utilization
- Reduced latency / better map responsiveness
- Marker concentrations easy to find
- Easier for user to navigate content
|
| Filtering | - Map delivers content of interest
|
| Click-to-call | - Call ahead to destination, directly from smartphone
|
| Jump to Place | - Type a the name of a city, restaurant, store, etc and the map instantly jumps there. Intuitive and accessible
|
| Traffic Analytics | - Identify visitor trends, based on visitors' interactions across the where, what and when.
|
| Common code base |
- Simultaneously deploy to both desktop & mobile platforms, like iPhone, Android, BlackBerry, iPad
- Lower deployment and maintenance costs
|
| Geolococate | - Map automatically centers on user's present location. See relevant content without prior navigation
|
| Native app experience | - On iPhone, save map to desktop to create native app experience
|
| Smarter design | - On smartphone, info window replaced with light-box
|
| Compatible with IE6 | - But not for much longer ...
|